Marketing assets that help you to attract high-value clients
There are some high-value clients, and then there are those who are a less suitable for your business. And the marketing assets you use can go a long way in determining which among the two will be attracted towards you. Great client are those who pay you more while demanding less from you. They appreciate your work, and there is a built-in sense of rapport and synergy with them. They know the value of your services to the extent that they talk in your favor, writing good reviews for your business and referring new sales prospects your way. But, working with clients who are not a good fit for you can lead to many problems. In many cases, it will not only be problematic for you to address their business needs, but there could be a feeling of disconnect between you and your client leading to conflict and dissatisfaction. However, the good news is that with right marketing in place from the right marketing agency in Kolkata, you can get not only more sales, but also get the right kind of sales prospects. Understanding you high-value customers and the kind of content that fits their needs can help you filter out misfit clients from the great value clients. To help you find out and nurture only high-value clients, here are some marketing assets that you need to know.
1. Case Studies
Case studies are a great piece of work if you want to attract client, if you want to share with your audience your analysis of a campaign, the challenges that you addressed, and how you solved the problem. Case studies are a great way to attract good-fit clients and leave out the bad ones because this type of content educates your audience about your services. It gives them a better idea, what your service is all about and what it’s not. Case study breeds comfort more than anything else, when people see your case study and they are impressed, they are willing to be more flexible on the budget because they want to work with you. The more people know about your company, they can more accurately assess whether you are a good fit for them or not.
2. A press mention
A press mention is the mention of your company or agency by the press. However, if you want to use press mention for your marketing advantage, you will have to make content that will be mentioned by the press. For that, you will have to know what your target audience wants to read. You will have to create your content marketing funnel. This will tell you which of your media assets and lead magnets are leading to most conversions, which blog posts are generating most traffic, and at what stage in the marketing funnel people are getting converted to paid clients.
Testimonials are very useful marketing assets. They are like goldmines which you can show to your prospective customers. The idea to use testimonials is very simple, if you have happy clients which are satisfied with your services, you can write down their appreciation, take their permissions to use their words, and let the world and your target audience know it. When your potential clients will see this review, they will come to know more about your services, and they will be inclined to work with you seeing the positive experiences of your clients. It’s a cost-free way of promoting your own services. You can also use portfolios of your work which are samples of your past work to show to your prospective clients.
4. Showcase your brand’s story
If you share your brand’s story with your audience, it gives them something to relate with — helping you to build a connection with them. As a marketing asset, your story need not be a long history lesson, instead it has to be short and creative to draw people’s attention. This approach make your audience feel as if they are your partner in this journey. By using creative elements in your About Us section, you can get attention of your prospective clients and also build connection with them. You can also include a short description of your ideal clients in your story to filter out people whom you don’t want to work with.
5. Reveal your company’s values
Your company’s values are kind of guidelines based on which you do business and interact with clients. They are the foundation where you base your business decisions and the principles based on which you make successful relationship. Company values give idea to your target audience about your professional work ethics and your company culture. In this way, those prospective clients who share the same values as you will stick around while others will leave. This will disqualify low quality or irrelevant leads and attract high-value client.
6. Document business processes
Another thing that can act as a marketing asset to attract high-value client is documenting your business processes and approaches. Before you get ready to work with anybody, would not you want to know what their business processes are and which tools they use? Answering with a Yes means you understand how your clients feel before hiring an agency to do their work. Business processes give an idea of the work flow and how you will do their work. Those who like your business process will stay while others who don’t share t he same value will leave.
In this article we have covered some best marketing assets to attract high value clients. By focusing on the quality and not on quantity you are targeting high-value clients to work with. What are some best marketing assets that you have used to attract clients — don’t hesitate to share your story with us.