Better Conversion Comes Through Better UX Designs
Traffic conversion is the detrimental factor behind calling a website live or dead. Reasonable or high conversion rates imply that the business is getting more sales and revenue, whereas, low conversion rate imply just the opposite. Thus, maintaining a good conversion rate is essential for successfully running an online business.
Role of UX designs in improving conversion
There are a few vital things to consider in maintaining a rational conversion rate. And user experience is one of them!
Find here the top six UX design aspects that any web design company in India treasure for ensuring better conversion rate.
Landing page
Nothing can beat the power of a well-organized and easy-to-navigate landing page. In fact, landing pages are known to be sales pages that are designed to persuade the visitors and made them click on the call-to-action button.
But lengthy pages stuffed with blunt content can be disastrous as no one will spend their time in reading that. Hence, it’s better to replace long texts with smaller ones, images with videos, and make the clickable buttons more attractive. You may also incorporate a short customized video with a beautiful message in the page for the purpose of brand promotion.
Call-to-action
The main objective of call-to-action buttons is to influence the user experience. If you think a small clickable button lost among the texts and images can serve your purpose, then you need to rethink and re-strategize.
A reputed and well-experienced web design company in Kolkata always suggest making the call-to-action buttons more catchy, informative, and easy-to-find. No matter whether you want to sell products or boost subscriptions and signups, place the button at the right place.
Website speed
Site’s speed depends a lot on UX design, and it highly influences a customer’s experience. Suppose your page is loading very slowly. In that case, you are definitely losing visitors, and have lost many till date. If you want a change in scenario and want to offer better user experience, then you should start working on the site speed soon.
Website readability
On visiting some websites, you cannot make heads and tails of the content. It implies that the site’s readability has dropped below the minimum threshold. Technically, such UX is termed lousy UX. Make sure your site is not in the same condition!
To present a website with high readability, every web design company in India suggest going for short and simple content, devoid of any ornamental words. Such types of content, which can be easily apprehended by a five-year old, are considered readable.
Free shipping
Many studies have revealed that customers hate to pay the shipping charges. If any eCommerce site adds that with the billing amount, then visitors may even cancel the order. And in case, they find it out early from the website, they will simply move to another site. For eCommerce businesses, offering a free shipping threshold is the best way of increasing your conversion rates.
Friction-less navigation
The whole and sole objective of any website is converting visitors into customers. If your landing page is cluttered with navigational links, it will make the visitors reluctant to your site. Decluttering is the best way to resolve this problem. A reputed web design company in Kolkata took this approach, and it has gained remarkable result in just a few days. So, for frictionless navigation, you should remove all distractions from a page immediately.
Ready to upgrade your site?
The title of this write-up is self-explanatory. If you want better conversion, then you have to work on your site’s UX design part. The above-mentioned aspects are to be meticulously taken care of. Consider each one of them and consult a professional for the best results in no time. Hope your conversion improves and sales boosts!